Kansai or Kinki or literally "west of the border" is somehow perceived by Tokyoits in the same way that Parisian people looks at Marseille people. It is true that Kansai people (and consequently people from the South of Japan) are often considered more open-minded and friendly than your regular Japanese person. Japan's second metropolis in terms of population, the region is also famous for its unique dialect "Kansai-ben".
Kansai is composed by the prefectures of Mie, Nara, Wakayama, Kyoto, Osaka, Hyōgo and Shiga; and sometimes by Fukui, Tokushima and Tottori too. Nara and Kyoto being both former national capital, they confer the Kansai with a status of cultural capital because of their historical sites; while Wakayama, a popular religious destination for centuries, confer it with a status of spiritual capital.