Omotesando: when fashion meets contemporary architecture

2019年 07月19日

When Ginza can be compared to the Champs-Elysees of Tokyo, Omotesando would be the "rue Saint-Honore". From major brands such as Louis Vuitton or Dior, to the new Japanese creators like Issey Miyake or Comme des Garçons, Omotesando is a neighborhood where Tokyo creativity is booming.
The main street of the neighborhood at night
And not only for fashion, the big brands have decided to appeal to the greatest international architects to build their Japanese stores: Herzog and De Meuron signs the Prada building, between references to Twin Peaks and futurism, Tadao Ando, who is currently renovating the Paris Bourse du Commerce for the long-awaited Pinault Collection, built the Omotesando Hills shopping center, and Toyo Ito took over the Tod's building.
For one last pleasure of architecture, and also for a short break, nothing better than a stop at the Sunny Hills café, designed by Kengo Kuma, where you can also buy pineapple cakes, a Taiwanese specialty.
The Nezu museum, between tradition and modernity
Art lovers will also be satisfied as many of these stores have galleries on the top floor, the most famous being the one of the Louis Vuitton boutique, whose guest artists enjoy international prestige. In addition, the Nezu museum, designed by the same architect as Sunny Hills, Kengo Kuma, houses many treasures of traditional art (paintings, sculptures, objects, ...) and a beautiful Japanese garden.

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